The Horton Hotel · Boone, North Carolina

Cookie Policy

Last updated: August 3, 2026

DRAFT — pending legal review. This placeholder was prepared to establish the page and its structure. It is not legal advice and must be reviewed, completed, and approved by qualified counsel before the hotel relies on it.

This Cookie Policy explains how The Horton Hotel and Rooftop Lounge ("we," "us," or "our") uses cookies and similar technologies on thehorton.com. It should be read together with our Privacy Policy.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help the site function, remember your preferences, and provide information to the site owner. Similar technologies such as pixels, tags, and local storage work in comparable ways.

2. How We Use Cookies

We use cookies to operate the site, understand how it is used, and — with your consent — to measure and support our marketing. Non-essential cookies do not load until you opt in through our cookie banner.

3. Categories of Cookies We Use

Strictly necessary

Required for the website to function, including security and core navigation. These are always active and do not require consent.

Analytics

Help us understand how visitors use the site so we can improve it. These include Google Analytics (via Google Tag Manager) and PostHog, which load only after you opt in. We also use Plausible, a privacy-friendly, cookieless analytics tool that does not use cookies or collect personal data.

Marketing

Used to measure and personalize advertising, including the Meta (Facebook) Pixel and Google Ads. These load only if you opt in to marketing cookies.

4. Consent & Managing Your Preferences

When you first visit, our banner lets you accept all, reject all, or choose categories. You can change or withdraw your consent at any time through Cookie Preferences. We honor Global Privacy Control (GPC) browser signals as an opt-out of non-essential cookies. You can also control cookies through your browser settings, though blocking some cookies may affect site functionality.

5. Third-Party Cookies

Some cookies are set by third parties that provide services on our behalf, such as Google, Meta, and our booking engine. Their use of information is governed by their own privacy and cookie policies.

6. Changes to This Policy

We may update this Cookie Policy from time to time. Changes are effective when posted on this page, as reflected by the "last updated" date.

7. Contact Us

The Horton Hotel
611 W King Street, Boone, NC 28607
Phone: (828) 832-8060
Email: [ADD CONTACT EMAIL]