The Horton Hotel · Boone, North Carolina

Privacy Policy

Last updated: August 3, 2026

DRAFT — pending legal review. This placeholder was prepared to establish the page and its structure. It is not legal advice and must be reviewed, completed, and approved by qualified counsel before the hotel relies on it.

The Horton Hotel and Rooftop Lounge ("the Horton," "we," "us," or "our") respects your privacy. This Privacy Policy explains what personal information we collect when you visit thehorton.com or interact with our services, how we use and share it, and the choices and rights you have. By using our website you agree to the practices described here.

1. Information We Collect

Information you provide to us

We collect information you give us directly, including when you book a room, purchase from our online shop, sign up for our newsletter, or contact us. This may include your name, email address, phone number, mailing and billing address, reservation details and dates, payment information, and any messages or preferences you share.

Information collected automatically

When you visit the site, we and our providers may automatically collect device and usage information such as your IP address, browser type, pages viewed, referring pages, and interactions, using cookies and similar technologies. See our Cookie Policy for details and controls.

2. How We Use Your Information

To process and manage reservations, purchases, and payments;
To communicate with you about bookings, inquiries, and customer service;
To send newsletters and marketing communications where permitted (you may opt out at any time);
To operate, secure, analyze, and improve our website and services;
To comply with legal obligations and enforce our terms.

3. Cookies, Analytics & Advertising

We use analytics and advertising technologies including Google Analytics, Google Tag Manager, the Meta (Facebook) Pixel, PostHog, and Plausible. Non-essential cookies and trackers load only after you opt in through our cookie banner, and we honor Global Privacy Control (GPC) browser signals. Manage your choices anytime via Cookie Preferences or our Cookie Policy.

4. How We Share Information

We do not sell your personal information for money. We share information with service providers who perform functions on our behalf, such as our booking engine (ResNexus), payment processors (including PayPal), email and marketing platforms, and analytics and advertising providers (including Google and Meta). We may also disclose information to comply with the law, protect our rights, or in connection with a business transfer. Some sharing with advertising partners may be considered "sharing" or a "sale" under certain state laws; you may opt out as described below.

5. Your Privacy Rights

Depending on where you live, you may have the right to access, correct, or delete your personal information, to opt out of targeted advertising or the sale/sharing of your information, and to appeal a decision. We honor GPC signals as a valid opt-out of sale/sharing. Residents of the EU/UK may have additional rights under the GDPR/UK GDPR. To exercise your rights, contact us using the details below.

6. Data Retention

We keep personal information for as long as needed to provide our services, comply with legal, tax, and accounting requirements, resolve disputes, and enforce our agreements.

7. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Children's Privacy

Our website is intended for adults. We do not knowingly collect personal information from children under 13 (or the age defined by applicable law). If you believe a child has provided us information, please contact us.

9. Third-Party Links

Our site may link to third-party websites and services (including our booking engine). Their privacy practices are governed by their own policies, and we are not responsible for them.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "last updated" date reflects the most recent changes. Material changes will be posted on this page.

11. Contact Us & Notice at Collection

At or before the point we collect personal information, this policy serves as our notice of the categories collected and the purposes above. To ask a question or exercise a right, contact us at:

The Horton Hotel
611 W King Street, Boone, NC 28607
Phone: (828) 832-8060
Email: [ADD PRIVACY CONTACT EMAIL]