At The Horton Hotel, we believe staying with us should feel like being welcomed into the heart of Boone—and that means connecting our guests not just with a beautiful room, but with the vibrant downtown community around us. That’s why we’re proud to include access to the Park Plus Pass as part of our daily guest amenities package—a curated collection of perks that go beyond the expected.

As the unofficial start of summer arrives, Memorial Day weekend in Boone is marked by crisp mountain air, blooming wildflowers, and a strong sense of community. But more than just a long weekend, Memorial Day is a moment to pause—to honor the heroes who gave everything in service to our country.

At The Horton Hotel in Boone, NC, cocktails aren’t just drinks—they’re a story in a glass, a balance of art and science, and one of our favorite ways to bring people together. Whether you’re lounging under the stars on our rooftop or enjoying a fireside evening in our cozy lobby lounge, each drink we serve is the result of careful craftsmanship and creative inspiration.

You’ve hiked the Alps, dined in Parisian bistros, wandered spice markets in Morocco—but when was the last time you watched the sun dip behind the Blue Ridge Mountains with a craft cocktail in hand? For seasoned travelers, Boone, North Carolina might not be the first stop on your passport—but for those in the know, this mountain town offers a refreshing and soulful kind of magic.

Just steps from The Horton Hotel in the heart of downtown Boone stands a glowing marquee with nearly a century of stories behind it. The Appalachian Theater isn’t just a building—it’s a beacon for the arts, a gathering place for the community, and one of the many reasons we love being in this town.

There’s something magical about a mountain morning in Boone. The air is crisp, the sun is soft, and the pace of life feels just right. And if you ask us, there’s no better way to start your day than with a walk to the Watauga County Farmers’ Market—a beloved Saturday tradition just minutes from The Horton Hotel. Whether you’re a weekend traveler or a curious local, spending your morning at the market is a chance to connect—with the land, the community, and the season itself.